The importance of business representation for project success

By Mark Schroffel

Something is wBusiness Engagement 2rong out there in project land. As someone who does a lot of PIRs and change planning, I’m finding that too many projects have inadequate business representation.

A lack of capacity in the business is a common excuse. But this doesn’t wash with me.

Surely it stands that projects exist to enhance or transform the business. They are by definition an investment in capability for the overall benefit of the business. It follows that the business should expect to be involved and there really is no way to escape the responsibilities of ownership.

The good news is that there is so much to gain from business representation – especially if you can get them involved early.

Bringing business folk into projects is the only way I know of for laying the foundations for change and to ensure long-term success. Not only this, they also have a crucial role in quality assurance, process development and just providing a sound and pragmatic operational perspective.

Yeah, there are a lot of reasons why finding suitable business representatives will be difficult; however, what’s the logic in doing a project that the business is unable or unwilling to support in the first place?

So make business representation one of your Critical Success Factors and don’t accept excuses.