Strategy bite: Compete and beware the niche

Having to compete for business is a good thing for two reasons; first it means that there is business and customers are buying, and second it forces you to sharpen your thinking about your value offering.

Unmet demand is a very rare thing, and so I am wary of any one who are charting a strategy to resolve needs that buyers are yet care about.

No, or limited competition (a niche if you will), is an indicator that there may not be a market for what you want to sell.

Compete and beware the niche!

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