Today’s article in the AFR tells the story of how the people get tired from political spin. The same lesson applies for business: No matter how clever the spin, people need a reason to believe you.
Trusts can only be created over time, and it’s no wonder politicians, on all sides, have trouble hanging on to it as they compromise their way through the realities of government.
The message here is simple.
Trust building is the key to peoples perceptions of clear and believable communications, and in turn, quality engagement. So if you anticipate the need for engaging people in change, you better start thinking about what you should be doing to build trust.
Honesty is a good place to start.